Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

Breathing New Life into America’s Department Stores

17 May 2017 | By Sign Salad
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The decline of the American department store, long discussed and debated, has more recently developed into what has been dubbed a ‘great war’ between the most powerful brands in the… Read more >

The Ironic Semiotics of the Unicorn Frappuccino

17 May 2017 | By Sign Salad
ca. 1602 --- The Maiden and the Unicorn by Domenichino --- Image by © Alinari Archives/CORBIS

Mythical creatures are integral to civilization. Elusive & enigmatic, they represent our need to find mystery & magic in the banal, and have a habit of cult-forming. The unicorn –… Read more >

Virtually Scrumptious: Multisensory Eating Experiences in VR

17 May 2017 | By Sign Salad
Food Gif

Think of ‘Virtual Reality’, and what’s the first thing that comes to mind? For most people, it’s probably something along the lines of Oculus Rift or PlayStation VR – dedicated… Read more >