Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

Sign Salad Loves: April 2018

5 April 2018 | By Sign Salad
Open-Meals-4

Spring has sprung, and culture blossoms all around us – it’s time for our round-up of what we’ve been reading in the signs over the last month… Racked puts an investigative… Read more >

Sign Salad Loves: March 2018

1 March 2018 | By Sign Salad
Possible Banner

As February flutters down around us, it’s time for our round-up of what we’ve been reading in the signs over the last month…   An unfortunate supply blip, and a witty… Read more >

Sign Salad Loves: February 2018

5 February 2018 | By Sign Salad
Nintendo-Labo-1

As February opens with the Super Blue Blood Moon, it’s time for our round-up of what we’ve been reading in the signs over the last month… Dezeen investigates efforts in Eindhoven to… Read more >