Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

The Future of Authenticity: Yoghurt Innovation in America

3 August 2017 | By Sign Salad
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Lately, the yoghurt industry has been doing some serious soul-searching. Sales have slumped in a category that, worryingly, saw its last bout of seismic innovation nearly twelve years ago— when… Read more >

Sign Salad Loves: August 2017

2 August 2017 | By Sign Salad
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As another calendar page is turned into sun-drenched summer memories, it’s time for our round-up of stories we’ve been reading in the signs over the last month… After being inspired by another… Read more >

Sign Salad Loves: July 2017

3 July 2017 | By Sign Salad
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As another calendar page is folded into a paper airplane to drift off on the warm summer air, it’s time for our round-up of stories we’ve been reading in the signs… Read more >