Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

‘Dumb’ phones for a smart age: decoding the Nokia 3310

21 March 2017 | By Sign Salad

Of late, much has been made of Nokia’s relaunch of the 3310 model, a so-called ‘dumb’ phone that first hit the market 17 years ago. With some consumers loving the… Read more >

Twinned meanings: decoding Beyoncé’s pregnancy portrait

7 March 2017 | By Sign Salad

Earlier this month, the world rejoiced when Beyoncé posted a picture on her Instagram page announcing that she was pregnant with twins. The picture immediately broke the internet, generating a… Read more >

Sign Salad Loves: March 2017

1 March 2017 | By Sign Salad

Another Pancake Day has come and gone, and it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… The New York… Read more >