Making Brands Meaningful.
Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.
With offices in London and New York, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.
This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.
Alex appeared on BBC World News to discuss the revelation that scientists have developed a burger from stem cells. If and when it becomes widely available, how should such a… Read more >
Alex was published on CMO.com on August 27th offering his insights into the reinvention of retail space. Read the article
For some, the connection between food and sex stems from a ghastly 1986 Adrian Lyne film. But things run much deeper than honey being drizzled on Kim Basinger’s backside. In… Read more >