Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

Branding Artificial Intelligence: what’s pop culture got to do with it?

12 January 2017 | By Sign Salad

“Thinking is a human feature. Will AI someday really think? That’s like asking if submarines swim. If you call it swimming then robots will think, yes.” ― Noam Chomsky Artificial intelligence… Read more >

Driverless Cars – advertising ancient history?

12 January 2017 | By Sign Salad
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There’s been a lot of mileage in recent press about the prospect of driverless cars. While various features in cars have already signalled the presence of automatic technology – from… Read more >

Beauty and the Bots

12 January 2017 | By Sign Salad

Where does ‘Real’ Beauty meet Artificial Tech? It was only a few years ago that we were accustomed, if reluctantly, to being surrounded by deceptive images of women in advertising…. Read more >