Making Brands Meaningful.
Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.
We work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.
This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.
Latest thoughts...
Semiotics of the Office Space
“If you want your staff to live and breathe the values and ideals that your brand stands for then you have to create an environment that reflects those brand values….. Read more >
Accessories to the Facts: Semiotics of Handbags
Libertine, a new lifestyle magazine for widely interested women, have featured a piece by Sign Salad semiotician Sandra Mardin on the cultural history of handbags and what they have signified throughout the decades…. Read more >
When Sex Sells in Supermarkets
It is mainly consumerism, rather than the hippie movement that massively contributed to the sexual revolution of the 1960’s. In fact, the “sex sells” truism has been attributed to Hugh… Read more >
