Making Brands Meaningful.
Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.
We work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.
This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.
Latest thoughts...
Sign Salad’s AQR write-up
We held a semiotics training day at the AQR back in November, focusing on how semiotics and qual research can work together. Kathryn Coles has written a very nice summary… Read more >
Dogs and their humans
It’s said that people come over time to resemble their pets. Bulldog men expand around the jaw and midriff; Bassett Hound enthusiasts grow glum-eyed and jowly; poodle owners cultivate elaborate… Read more >
The Big Rethink webinar video
As we mentioned previously, Alex took part in a live web discussion as part of a series of events leading up to The Economist’s Big Rethink conference next year. This… Read more >
