Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

Taking sides: should brands get political?

2 December 2016 | By Sign Salad

Last month, the leader of the French far-right party Le Front National, Marine Le Pen, revealed that it had appropriated a Banksy mural as the inspiration for its 2017 campaign… Read more >

Sign Salad Loves: December 2016

1 December 2016 | By Sign Salad
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‘Tis the season to be jolly, and to round up the things that made us smile (and think) in the world of brands this past month. Now bring us some… Read more >

Translating the cultural significance of Emoji

29 November 2016 | By Sign Salad
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“a stylized, pictographic script… in which many of the symbols are conventionalized, recognizable pictures of the things represented.” The above is a dictionary definition of Egyptian hieroglyphs (used c. 3200… Read more >