Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

‘La La Land’ and the Romanticisation of Reality

7 April 2017 | By Sign Salad
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Love it or hate it, La La Land has certainly made a splash. With $40m and multiple awards in hand, it’s a cultural touchstone that nearly everyone has seen, pretended… Read more >

Sign Salad Loves: April 2017

3 April 2017 | By Sign Salad
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As another calendar page turns, it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… Marsh & Parsons controversial ad symbolizing… Read more >

‘Dumb’ phones for a smart age: decoding the Nokia 3310

21 March 2017 | By Sign Salad
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Of late, much has been made of Nokia’s relaunch of the 3310 model, a so-called ‘dumb’ phone that first hit the market 17 years ago. With some consumers loving the… Read more >