Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

From models to body bottles

13 June 2017 | By Sign Salad
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This summer, Dove U.K. launched a limited line of seven body-shaped bottles that ranged from the hour-glass shaped, to the ‘boy-shaped’. Supposedly proving that “beauty comes in all shapes and… Read more >

Sign Salad Loves: June 2017

1 June 2017 | By Sign Salad
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As another page turns in the diary of life, it’s time for our round-up of key stories we’ve been reading in the signs over the last month… On the eve of Ramadan… Read more >

Breathing New Life into America’s Department Stores

17 May 2017 | By Sign Salad
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The decline of the American department store, long discussed and debated, has more recently developed into what has been dubbed a ‘great war’ between the most powerful brands in the… Read more >