Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

Find out more >

Latest thoughts...

Sign Salad Loves: December 2017

1 December 2017 | By Sign Salad
vogue_great_britain_crop

As the Coca-Cola trucks roll over the hill with their cargo of saccharine joy, it’s time for our round-up of what we’ve been reading in the signs over the last month…… Read more >

Sign Salad Loves: November 2017

1 November 2017 | By Sign Salad
sofy-embracethenew-periods-and-fun-can-now-go-hand-in-hand-600-70676

As the fall of autumn leaves turns the pavement into a technicolour carpet, it’s time for our round-up of the stories we’ve been reading in the signs over the last month…  … Read more >

Same Faces/Different Places: Foreign Brand Ambassadors

20 October 2017 | By Sign Salad
sasaka_osakabe_2

Walk into a luxury mall in East Asia, and you could be forgiven for momentarily forgetting where in the world you are. From Keira Knightley wearing Chanel (in Japan) to… Read more >