Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

Barbie: About that movie

12 September 2017 | By Sign Salad
gigi-hadid-gigi-hadid-barbie-insta-tommy

It seems the more irrelevant the original notion of “Barbie” – as archetypal femme whose diversity comes in ‘blonde’ or ‘brunette’ – becomes to contemporary culture, the more relevant the… Read more >

Sign Salad Loves: September 2017

6 September 2017 | By Sign Salad
McDs-Hong-Kong-Tokyo-Night

As another summer melts away like tears in autumn rain, it’s time for our round-up of stories we’ve been reading in the signs over the last month… Tedium explores the social… Read more >

The Future of Authenticity: Yoghurt Innovation in America

3 August 2017 | By Sign Salad
AAA

Lately, the yoghurt industry has been doing some serious soul-searching. Sales have slumped in a category that, worryingly, saw its last bout of seismic innovation nearly twelve years ago— when… Read more >