Making Brands Meaningful.

Sign Salad is a semiotics and cultural insight agency offering high-level thinking for street-level application.

Based in London, we work globally to help brands become more meaningful and relevant to consumers, by revealing the deeper cultural conditions that shape people’s responses to brands.

This semiotic intelligence enables you to take advantage of emergent cultural shifts, making your brand more distinctive and compelling, and capturing consumer attention.

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Latest thoughts...

Sign Salad Loves: February 2018

5 February 2018 | By Sign Salad
Nintendo-Labo-1

As February opens with the Super Blue Blood Moon, it’s time for our round-up of what we’ve been reading in the signs over the last month… Dezeen investigates efforts in Eindhoven to… Read more >

Sign Salad Loves: January 2018

4 January 2018 | By Sign Salad
Xi'an_McDonald's_near_Drum_Tower

Happy New Year! As culture strides into 2018 with renewed resolution, it’s time for our round-up of what we’ve been reading in the signs over the last month…   The New… Read more >

Sign Salad Loves: December 2017

1 December 2017 | By Sign Salad
vogue_great_britain_crop

As the Coca-Cola trucks roll over the hill with their cargo of saccharine joy, it’s time for our round-up of what we’ve been reading in the signs over the last month…… Read more >