What we do

Sign Salad is a semiotics and cultural insight agency. Based in London, we work globally to help brands become more meaningful and culturally relevant to consumers.

By fusing high-level thinking with street-level business application, we enable you to raise your brand’s cultural capital and engage consumers more meaningfully.

Woman pushing shopping trolley

We apply semiotics, discourse analysis and cultural theory to look at the cultural context that surrounds your brand, shedding light on consumers’ real perceptions.

Our approach includes desk research to conduct close readings of brand comms, and in-field ‘cultural detective’ observation techniques to identify shifting cultural codes across markets or categories.

The deeper you understand the contexts your brand operates in, the more you can create strategies to gain consumer attention and category differentiation, ensuring success and growth.

Houses in Shanghai, London, New York

Our highly trained and commercially savvy semioticians work internationally for blue chip companies in all industry sectors. We also work in partnership with advertising, design, brand and marketing consultancies and qualitative research agencies.

At Sign Salad we provide clear, actionable brand and business recommendations to assist all of your challenges.

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