Posts tagged with: UK

Should Christmas Ads be Cynical or Sentimental?

Our CEO Alex Gordon gives a fascinating semiotic insight into the Christmas ads of 2015, decoding the fundamental role of the ‘crisis narrative,’ in discussion with Canvas8: read the article here…. Read more >

Sweet Shoppe at London Design Festival

Sweet Shoppe

As part of the London Design Festival, Sign Salad has partnered with trend forecasting consultancy The Future Laboratory to create Sweet Shoppe – a creative, collaborative, interactive event where visitors… Read more >

Think! Biker semiotics

DfT Think! Biker

We’re thrilled to see that the Think! Biker campaign we worked on for the Department for Transport and AMV has been shortlisted for the 2011 APG Creative Strategy Awards. It’s… Read more >

Google Chrome: Future Nostalgia

Future Nostalgia

Google Chrome’s ‘The web is what you make of it’ campaign plays with the conventional semiotics of time to communicate its enduring value. The ‘Dear Hollie’ spot is perhaps the… Read more >

Colour is everything


Like many people these days I have taken to wearing a black balaclava when out and about. Walking into my bank to draw out some money over the counter, buying… Read more >

The price of (almost) nothing


The notion of ‘value’ lies at the heart of what marketing is all about. Yet value is also a highly problematic concept, given how difficult it is to define –… Read more >

Passport photos


Your face is your most obvious distinguishing feature, and the thing that carries the most information about your personality. Friends, family, lovers will all look immediately at your face to… Read more >