Sign Salad Loves: June 2017

1 June 2017 | By Sign Salad
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As another page turns in the diary of life, it’s time for our round-up of key stories we’ve been reading in the signs over the last month…

  • On the eve of Ramadan in Kuwait, a controversial ad by telecoms company Zain seeks to tackle terrorism.

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  • Atlas Obscura investigates an unusual stone monument visualising the tumultuous history of the Afrikaans language.

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  • Brands beware! A museum of failed innovations is opening in Sweden to remind us all of the importance of thorough research and consistent signifiers to ensure a product’s cultural relevance and success.

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  • It’s Pandora vs PayPal in the battle to control the significance of a blue ‘P’.

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  • And we’ve been frantically passing round our shared copy of Laurent Binet’s The 7th Function of Language, reading up on Roman Jakobson, looking for clues, and trying to work out exactly what this seventh function might be!


One Comment

  1. Posted 12 June 2017 at 3.41 am | Permalink

    I just discovered signsalad. I feel like I had to learn by inference some of what you have known for years. I followed the presidential campaign by traveling to NH, SC, FL, NV to watch political campaigning up close. I came to the conclusion–realization–that the words scarcely mattered. Trump communicated through body language, staging, tone, posture. It almost did not need language. I likened it to professional wrestling: a semi scripted battle of archetypes. Trump played the role of bad boy bully who would be naughty for our benefit shaking things up. Hillary was an archetype, too, the good girl who was not as goody goody as she claimed.

    Politics is a rich example of semiotics. I discovered you looking up the definition.

    Peter Sage

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