Selling Sex Appeal: Advertising and Female Desire

19 January 2016 | By Sign Salad
dkny-advert2

Dr. Alex Gordon, CEO of Sign Salad, takes a semiotic look at advertising¬†imagery around desire and what brands are really communicating to female customers. This provocative event was part of Inkling London’s Big Brief Blend; read their full report, ‘Dimensions of Desire,’ for more insight into female desire, advertising and the perennial question: does sex sell?

Desire Scorned: Alex Gordon, Sign Salad from Katrina Russell on Vimeo.

Alex Gordon for Inkling London: Desire Scorned.

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