Sign Salad Loves: November 2015

4 December 2015 | By Sign Salad

As the December deluge of Christmas ads takes hold, Sign Salad rounds up the 5 campaigns that got us talking in November 2015…

Orange chicken, anyone? American Chinese food arrives in Shanghai:

Fortune Cookie, Shanghai

  • “Product as content” with Story curating a new shopping narrative for customers every 4-8 weeks:
Story, concept store New York. Photo: Drew Innis
Story, concept store New York. Photo: Drew Innis
  • From rubber balls, to petals, to fireworks: a new visual metaphor helps Sony advertise its 4K Ultra HD TVs:
'Celebrate Every Detail' with the Sony 4K TV

‘Celebrate Every Detail’ with the Sony 4K TV

  • The Football League releases an animation of its new EFL identity:

    The Football League reveals their re-brand for next season

    The Football League reveals their re-brand for next season

  • Finally, New Zealand’s “It’s not OK” campaign borrows the codes of a photo essay to highlight the hidden nature of domestic abuse:
    "It's Not OK in Paradise Hill" Campaign, developed by FCB New Zealand

    “It’s Not OK in Paradise Hill” Campaign, developed by FCB New Zealand

     

    …Look out for our next round up of Christmas marketing merriment!

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