Should Christmas Ads be Cynical or Sentimental?

22 December 2015 | By Sign Salad

Our CEO Alex Gordon gives a fascinating semiotic insight into the Christmas ads of 2015, decoding the fundamental role of the ‘crisis narrative,’ in discussion with Canvas8: read the article here. Are you drawn to this year’s more sentimental performances (Sainsbury’s, John Lewis), or captivated by post-structuralist cynicism (Lidl, Harvey Nichols)?


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  1. By Sign Salad Loves: Christmas 2015 – Sign Salad on 23 December 2015 at 12.03 pm

    […] a more in-depth look at the branding of Christmas in 2015, be sure to read this Canvas8 piece. Our CEO Alex Gordon decodes the nation’s favourite ads, broadly divided between sentimental […]

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