Thought store

Semiotic thoughts and cultural observations from the Sign Salad team. You can now subscribe to Sign Salad’s thoughtletter for exclusive access to our latest thought pieces and news.  If you want to talk about any of these ideas with us just drop us a line.


Barbie: About that movie

12 September 2017 | By Sign Salad
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Sign Salad Loves: September 2017

6 September 2017 | By Sign Salad
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The Future of Authenticity: Yoghurt Innovation in America

3 August 2017 | By Sign Salad
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Sign Salad Loves: August 2017

2 August 2017 | By Sign Salad
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Sign Salad Loves: July 2017

3 July 2017 | By Sign Salad
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From models to body bottles

13 June 2017 | By Sign Salad
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Sign Salad Loves: June 2017

1 June 2017 | By Sign Salad
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Breathing New Life into America’s Department Stores

17 May 2017 | By Sign Salad
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The Ironic Semiotics of the Unicorn Frappuccino

17 May 2017 | By Sign Salad
ca. 1602 --- The Maiden and the Unicorn by Domenichino --- Image by © Alinari Archives/CORBIS

Virtually Scrumptious: Multisensory Eating Experiences in VR

17 May 2017 | By Sign Salad
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Thinking Across the Senses: Decoding Perfume Advertising

17 May 2017 | By Sign Salad
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Sign Salad Loves: May 2017

2 May 2017 | By Sign Salad
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‘La La Land’ and the Romanticisation of Reality

7 April 2017 | By Sign Salad
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Sign Salad Loves: April 2017

3 April 2017 | By Sign Salad
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‘Dumb’ phones for a smart age: decoding the Nokia 3310

21 March 2017 | By Sign Salad
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Twinned meanings: decoding Beyoncé’s pregnancy portrait

7 March 2017 | By Sign Salad
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Sign Salad Loves: March 2017

1 March 2017 | By Sign Salad
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Untangling the Cultural Meaning of Hair

15 February 2017 | By Sign Salad
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Sign Salad Loves: February 2017

2 February 2017 | By Sign Salad
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Branding Artificial Intelligence: what’s pop culture got to do with it?

12 January 2017 | By Sign Salad
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Driverless Cars – advertising ancient history?

12 January 2017 | By Sign Salad
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Beauty and the Bots

12 January 2017 | By Sign Salad
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Better than Life: Augmented Reality in 2017

12 January 2017 | By Sign Salad
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Authentic imitation: the new semiotics of alternative protein

5 January 2017 | By Sign Salad
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Sign Salad Loves: January 2017

3 January 2017 | By Sign Salad
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Hipchips & the premiumisation of everyday British food

16 December 2016 | By Sign Salad
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Taking sides: should brands get political?

2 December 2016 | By Sign Salad

Sign Salad Loves: December 2016

1 December 2016 | By Sign Salad
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Translating the cultural significance of Emoji

29 November 2016 | By Sign Salad
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Personal Touch: The Comeback of Handwritten Communications for Brands?

29 November 2016 | By Sign Salad
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The Changing Meanings of Concision

29 November 2016 | By Sign Salad
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Solving Christmas: a closer look at this year’s adverts

25 November 2016 | By Sign Salad

Sofar Sounds & the meaning of ‘home’ in a global era

22 November 2016 | By Sign Salad

Sign Salad Loves: November 2016

7 November 2016 | By Sign Salad
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Sign Salad Loves: October 2016

4 October 2016 | By Sign Salad
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Sign Salad Loves: September 2016

13 September 2016 | By Sign Salad
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“Hi, I’m Yoga”: How culture decides just what’s in a name

23 August 2016 | By Sign Salad

Sign Salad Loves: August 2016

2 August 2016 | By Sign Salad
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On the Semiotics of Airports

30 July 2016 | By Sign Salad
Taipei, Taiwan - September 5, 2013: Hello Kitty Waiting Room at the Taiwan Taoyuan International Airport Terminal 2. All the seats in the waiting area are painted with Hello Kitty. This airport currently has two terminals. It is Taiwan's largest airport.

America / Culture Crunch: Brexit

11 July 2016 | By Sign Salad
Times Square New York City

Germany / Culture Crunch: Brexit

11 July 2016 | By Sign Salad
Berlin Cathedral dome - Germany

Singapore / Culture Crunch: Brexit

11 July 2016 | By Sign Salad
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Italy / Culture Crunch: Brexit

11 July 2016 | By Sign Salad
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Japan / Culture Crunch: Brexit

11 July 2016 | By Sign Salad
Tokyo, Japan, April 28, 2012: Shinjuku at night. Shinjuku is one of Tokyo's business districts with many international corporate headquarters located here. It is also a famous entertainment area.

Russia / Culture Crunch: Brexit

11 July 2016 | By Sign Salad
Church of the Savior on Spilled Blood

South Africa / Culture Crunch: Brexit

11 July 2016 | By Sign Salad
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Sign Salad Loves: July 2016

4 July 2016 | By Sign Salad
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Sign Salad Loves: June 2016

7 June 2016 | By Sign Salad
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Brazil and the politicisation of colour

1 June 2016 | By Sign Salad
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Sportsmen or super-heroes? The semiotics of the new England kit

19 May 2016 | By Sign Salad