Bookshelf

Interested in getting your hands dirty with the theory? Here are a few places to start.

Judith Williamson, Decoding Advertising

Now very old, but still a classic investigation of the role of cultural metaphors & imagery in advertising.

Judith Williamson, Decoding Advertisements

Daniel Chandler, Semiotics: The Basics

Solid introduction to the essentials of the discipline.

Daniel Chandler, Semiotics: The Basics

Paul Cobley, Introducing Semiotics

Engaging graphic introduction to the evolution of semiotic thought, from its origins in linguistics through to practical applied semiotics for marketing.

Paul Cobley, Introducing Semiotics

Theo van Leeuwen, Introducing Social Semiotics

Somewhat of an undergraduate guide to semiotics, but useful nonetheless.

Theo van Leeuwen, Introducing Social Semiotics

Glen David Mick, Investigating the Meaning of Meaning

An essay by the renowned semiotics academic. Downloadable from http://gates.comm.virginia.edu/.

Glen David Mick, Investigating the Meaning of Meaning

Jean-Marie Floch, Beneath the Signs, the Strategies: Semiotics, Marketing & Communication
Jean-Marie Floch, Visual Identities

Two key texts by the French applied semiotician.

Jean-Marie Floch, Beneath the Signs, the Strategies and Visual Identities

Roland Barthes, Mythologies

Classic essays on myth and meaning by the French academic responsible for popularising semiotics and demonstrating its relevance to everyday life.

Roland Barthes, Mythologies

Jean Umiker-Sebeok, Marketing Semiotics: New Directions in the Study of Signs for Sale

Collection of essays combining theoretical and applied semiotics by a range of US semioticians and academics, edited by the foremost American semiotics academic of his generation.

Jean Umiker-Sebeok, Marketing Semiotics

Jonathan Bignell, Media Semiotics

Classic text fusing semiotics with media studies.

Jonathan Bignell, Media Semiotics

Mark Gottdiener, Postmodern Semiotics

Advanced but seriously interesting. A combination of theoretical semiotics and critical theory, together with an applied analysis of real estate signs and Disneyland.

Mark Gottdiener, Postmodern Semiotics

Marketing Semiotics, Semiotics Marketing

Marketing Semiotics, Semiotics Marketing