Comments for Sign Salad http://www.signsalad.com Making Brands Meaningful Wed, 12 Oct 2011 14:13:44 +0000 hourly 1 http://wordpress.org/?v=3.1.3 Comment on The Big Rethink for The Economist by The Big Rethink webinar video – Sign Salad http://www.signsalad.com/thought-store/2011/09/the-big-rethink-for-the-economist/#comment-26 The Big Rethink webinar video – Sign Salad Wed, 12 Oct 2011 14:13:44 +0000 http://www.signsalad.com/?p=639#comment-26 [...] we mentioned previously, Alex took part in a live web discussion as part of a series of events leading up to The [...] [...] we mentioned previously, Alex took part in a live web discussion as part of a series of events leading up to The [...]

]]> Comment on Case studies: DfT by Think! Biker semiotics – Sign Salad http://www.signsalad.com/semiotics-explained/case-studies/case-studies-dft/#comment-13 Think! Biker semiotics – Sign Salad Tue, 20 Sep 2011 11:42:59 +0000 http://signsalad.olijones.com/?page_id=211#comment-13 [...] crossed for the awards ceremony on the 6th October. In the meantime, see our case study of the project for more detail. This entry was written by Joel, posted on 20 September 2011 at 12.42 pm, filed [...] [...] crossed for the awards ceremony on the 6th October. In the meantime, see our case study of the project for more detail. This entry was written by Joel, posted on 20 September 2011 at 12.42 pm, filed [...]

]]> Comment on Colour is everything by izzy http://www.signsalad.com/thought-store/2011/07/colour-is-everything/#comment-4 izzy Fri, 12 Aug 2011 09:07:29 +0000 http://signsalad.olijones.com/?p=392#comment-4 in a post-riot age, what's the right colour for a balaclava? something 'lovely' from Farrow and Ball? certainly not khaki, possibly beige? in a post-riot age, what’s the right colour for a balaclava? something ‘lovely’ from Farrow and Ball? certainly not khaki, possibly beige?

]]> Comment on Passport photos by Moowa Masani http://www.signsalad.com/thought-store/2011/07/passport-photos/#comment-6 Moowa Masani Fri, 05 Aug 2011 08:00:27 +0000 http://signsalad.olijones.com/?p=278#comment-6 I work for myself as a qual insights specialist and strat planner and have often used semiotics when presenting work to clients (e.g. understanding what Italianness means to consumers so client clothing brand can tap into opportunity areas or unpacking what beauty means to target consumers from trawling through magazines/TV ads or unpacking what sports and energy products mean for a client brand so they can innovate into the sports and energy drinks categories) and this site has been like an eye opener today. It is an amazing site that for the lay person does not show the hard work that was put into the different case studies. You guys are amazing! Thanks Moowa I work for myself as a qual insights specialist and strat planner and have often used semiotics when presenting work to clients (e.g. understanding what Italianness means to consumers so client clothing brand can tap into opportunity areas or unpacking what beauty means to target consumers from trawling through magazines/TV ads or unpacking what sports and energy products mean for a client brand so they can innovate into the sports and energy drinks categories) and this site has been like an eye opener today. It is an amazing site that for the lay person does not show the hard work that was put into the different case studies. You guys are amazing!
Thanks
Moowa

]]>