Author Archives: Joel

Understanding / ideas

BrainJuicer and BrandOpus

On May 2nd, Alex gave a talk at the event ‘Understanding Ideas & Ideas about Understanding’ hosted by BrainJuicer and BrandOpus. His talk was titled ‘Signs and Wonders: How semiotics… Read more >

The Big Rethink conference video

The Big Rethink webinar

Alex spoke at The Big Rethink on the 8th March on the future of consumerism. Organised by The Economist, the conference brought together thought-leaders from a range of insight fields… Read more >

The future of brand engagement


At the end of February, Alex was invited to speak at Hall & Partners’ The Big Engage, as one of a panel of thought leaders discussing the future of brand… Read more >

Sign Salad’s AQR write-up

AQR semiotics training day

We held a semiotics training day at the AQR back in November, focusing on how semiotics and qual research can work together. Kathryn Coles has written a very nice summary… Read more >

The Big Rethink webinar video

The Big Rethink webinar

As we mentioned previously, Alex took part in a live web discussion as part of a series of events leading up to The Economist’s Big Rethink conference next year. This… Read more >

The Big Rethink for The Economist

The Big Rethink webinar

How are consumer habits going to change over the next five years? Alex will be giving our perspective on this change at a free webinar organised by The Economist on… Read more >

Think! Biker semiotics

DfT Think! Biker

We’re thrilled to see that the Think! Biker campaign we worked on for the Department for Transport and AMV has been shortlisted for the 2011 APG Creative Strategy Awards. It’s… Read more >

Passport photos


Your face is your most obvious distinguishing feature, and the thing that carries the most information about your personality. Friends, family, lovers will all look immediately at your face to… Read more >