Author Archives: Sign Salad

Breathing New Life into America’s Department Stores

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The decline of the American department store, long discussed and debated, has more recently developed into what has been dubbed a ‘great war’ between the most powerful brands in the… Read more >

The Ironic Semiotics of the Unicorn Frappuccino

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Mythical creatures are integral to civilization. Elusive & enigmatic, they represent our need to find mystery & magic in the banal, and have a habit of cult-forming. The unicorn –… Read more >

Virtually Scrumptious: Multisensory Eating Experiences in VR

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Think of ‘Virtual Reality’, and what’s the first thing that comes to mind? For most people, it’s probably something along the lines of Oculus Rift or PlayStation VR – dedicated… Read more >

Thinking Across the Senses: Decoding Perfume Advertising

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In essence (no pun intended) perfume is consumed through the nose; yet working across TV, print and consumer touchpoints, perfume brands tend to represent their products in forms consumers can… Read more >

Sign Salad Loves: May 2017

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As yet another calendar page turns, it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… This fascinating conversation between Anil… Read more >

‘La La Land’ and the Romanticisation of Reality

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Love it or hate it, La La Land has certainly made a splash. With $40m and multiple awards in hand, it’s a cultural touchstone that nearly everyone has seen, pretended… Read more >

Sign Salad Loves: April 2017

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As another calendar page turns, it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… Marsh & Parsons controversial ad symbolizing… Read more >

‘Dumb’ phones for a smart age: decoding the Nokia 3310

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Of late, much has been made of Nokia’s relaunch of the 3310 model, a so-called ‘dumb’ phone that first hit the market 17 years ago. With some consumers loving the… Read more >

Twinned meanings: decoding Beyoncé’s pregnancy portrait

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Earlier this month, the world rejoiced when Beyoncé posted a picture on her Instagram page announcing that she was pregnant with twins. The picture immediately broke the internet, generating a… Read more >

Sign Salad Loves: March 2017

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Another Pancake Day has come and gone, and it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… The New York… Read more >