Author Archives: Sign Salad

Barbie: About that movie

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It seems the more irrelevant the original notion of “Barbie” – as archetypal femme whose diversity comes in ‘blonde’ or ‘brunette’ – becomes to contemporary culture, the more relevant the… Read more >

Sign Salad Loves: September 2017

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As another summer melts away like tears in autumn rain, it’s time for our round-up of stories we’ve been reading in the signs over the last month… Tedium explores the social… Read more >

The Future of Authenticity: Yoghurt Innovation in America

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Lately, the yoghurt industry has been doing some serious soul-searching. Sales have slumped in a category that, worryingly, saw its last bout of seismic innovation nearly twelve years ago— when… Read more >

Sign Salad Loves: August 2017

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As another calendar page is turned into sun-drenched summer memories, it’s time for our round-up of stories we’ve been reading in the signs over the last month… After being inspired by another… Read more >

Sign Salad Loves: July 2017

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As another calendar page is folded into a paper airplane to drift off on the warm summer air, it’s time for our round-up of stories we’ve been reading in the signs… Read more >

From models to body bottles

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This summer, Dove U.K. launched a limited line of seven body-shaped bottles that ranged from the hour-glass shaped, to the ‘boy-shaped’. Supposedly proving that “beauty comes in all shapes and… Read more >

Sign Salad Loves: June 2017

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As another page turns in the diary of life, it’s time for our round-up of key stories we’ve been reading in the signs over the last month… On the eve of Ramadan… Read more >

Breathing New Life into America’s Department Stores

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The decline of the American department store, long discussed and debated, has more recently developed into what has been dubbed a ‘great war’ between the most powerful brands in the… Read more >

The Ironic Semiotics of the Unicorn Frappuccino

ca. 1602 --- The Maiden and the Unicorn by Domenichino --- Image by © Alinari Archives/CORBIS

Mythical creatures are integral to civilization. Elusive & enigmatic, they represent our need to find mystery & magic in the banal, and have a habit of cult-forming. The unicorn –… Read more >

Virtually Scrumptious: Multisensory Eating Experiences in VR

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Think of ‘Virtual Reality’, and what’s the first thing that comes to mind? For most people, it’s probably something along the lines of Oculus Rift or PlayStation VR – dedicated… Read more >