Author Archives: Sign Salad

‘La La Land’ and the Romanticisation of Reality

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Love it or hate it, La La Land has certainly made a splash. With $40m and multiple awards in hand, it’s a cultural touchstone that nearly everyone has seen, pretended… Read more >

Sign Salad Loves: April 2017

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As another calendar page turns, it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… Marsh & Parsons controversial ad symbolizing… Read more >

‘Dumb’ phones for a smart age: decoding the Nokia 3310

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Of late, much has been made of Nokia’s relaunch of the 3310 model, a so-called ‘dumb’ phone that first hit the market 17 years ago. With some consumers loving the… Read more >

Twinned meanings: decoding Beyoncé’s pregnancy portrait

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Earlier this month, the world rejoiced when Beyoncé posted a picture on her Instagram page announcing that she was pregnant with twins. The picture immediately broke the internet, generating a… Read more >

Sign Salad Loves: March 2017

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Another Pancake Day has come and gone, and it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… The New York… Read more >

Untangling the Cultural Meaning of Hair

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Hair is political lingo. From the flower power flat-iron, to North Korea’s TV show “Let’s trim our hair in accordance with the communist lifestyle”, haircuts are a way of expressing… Read more >

Sign Salad Loves: February 2017

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As another calendar page turns, it’s time for our round-up of key stories & semiotic insights we’ve been reading in the signs over the last month… We’re eagerly excited by the momentum… Read more >

Branding Artificial Intelligence: what’s pop culture got to do with it?

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“Thinking is a human feature. Will AI someday really think? That’s like asking if submarines swim. If you call it swimming then robots will think, yes.” ― Noam Chomsky Artificial intelligence… Read more >

Driverless Cars – advertising ancient history?

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There’s been a lot of mileage in recent press about the prospect of driverless cars. While various features in cars have already signalled the presence of automatic technology – from… Read more >

Beauty and the Bots

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Where does ‘Real’ Beauty meet Artificial Tech? It was only a few years ago that we were accustomed, if reluctantly, to being surrounded by deceptive images of women in advertising…. Read more >