Author Archives: Sign Salad

Sign Salad Loves: November 2017

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As the fall of autumn leaves turns the pavement into a technicolour carpet, it’s time for our round-up of the stories we’ve been reading in the signs over the last month…  … Read more >

Same Faces/Different Places: Foreign Brand Ambassadors

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Walk into a luxury mall in East Asia, and you could be forgiven for momentarily forgetting where in the world you are. From Keira Knightley wearing Chanel (in Japan) to… Read more >

Translating tales for the screen: The Handmaid’s Tale and today’s self-aware spectator

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From passive viewers to active spectators We watch TV today differently than ever before – for a start, many of us aren’t watching it on a TV at all. The Handmaid’s… Read more >

Translation, Fidelity and Exoticism – Crossing Boundaries with Global Brands

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The more things stay the same, the more they change At their heart, great brands are ideas – a thought made real in the material goods of consumer culture. But… Read more >

Sign Salad Loves: October 2017

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Another month goes by, the Pumpkin Spice Latte is back, and it’s time for our round-up of the stories we’ve been reading in the signs over the last month… A new… Read more >

Barbie: About that movie

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It seems the more irrelevant the original notion of “Barbie” – as archetypal femme whose diversity comes in ‘blonde’ or ‘brunette’ – becomes to contemporary culture, the more relevant the… Read more >

Sign Salad Loves: September 2017

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As another summer melts away like tears in autumn rain, it’s time for our round-up of stories we’ve been reading in the signs over the last month… Tedium explores the social… Read more >

The Future of Authenticity: Yoghurt Innovation in America

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Lately, the yoghurt industry has been doing some serious soul-searching. Sales have slumped in a category that, worryingly, saw its last bout of seismic innovation nearly twelve years ago— when… Read more >

Sign Salad Loves: August 2017

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As another calendar page is turned into sun-drenched summer memories, it’s time for our round-up of stories we’ve been reading in the signs over the last month… After being inspired by another… Read more >

Sign Salad Loves: July 2017

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As another calendar page is folded into a paper airplane to drift off on the warm summer air, it’s time for our round-up of stories we’ve been reading in the signs… Read more >